Readers:

We wanted to draw your attention to several new blogs which are available:

• http://www.askmeaboutyp.com – Where I am still accepting your real life stories (those actual experiences you’ve had) where the print Yellow Pages came to the rescue when you needed key information.  What’s your story??  Post on the site or send it to us at ken@yptalk.com


• http://ypgreen.info -- is a general environmental discussion forum where industry eco-achievements are noted and pretenders are called to task.


• http://jobsnwork.wordpress.com/ -- has information and commentary about jobs, interviewing and other personnel related issues.

We can all appreciate that the Yellow Pages industry is morphing into a multi-product, multi-medium, consultative advertising service business which works with small to mid-sized businesses to help them construct and implement an ad program that brings them the maximum number of calls and clicks they need to grow their business.

Unlike the early years of the Internet, specifically in the heady late 90’s-early 2000 time frame when new Internet start-ups were popping up like weeds only to die when the funding ran out before they could build a true user base that would spend money online, the Internet is now real.  It’s a given.  But why would an advertiser leave 20% their potential customers out of their advertising program??

For more, click on the link below…

http://www.yptalk.com/articles.cfm?CatID=6

In the four years I have been writing this news letter I’ve gotten some pretty interesting remarks, suggestions on future articles and other comments. I thought I would share some of the more recent ones with you. The names and company’s of people who have sent me their comments have been changed to ensure their anonymity.

For more, click on the link below…

http://www.yptalk.com/articles.cfm?CatID=14

In this article we bring you a summary of the most recent personnel announcements for the industry.

If you have news you want to share about someone that is involved in the Yellow Pages industry (including retirees) that we should be published, drop us a line and tell us how they are doing.  Send your submissions to people@yptalk.com.

For more, click on the link below…

http://www.yptalk.com/articles.cfm?CatID=8